According to a study conducted by eMarketer, the number of mobile device users could reach 5.13 billion by 2017. This number is expected to grow due to the increasing popularity and affordability of mobile devices in emerging countries. Devices are also performing better, allowing users to instantly access large quantities of data at an affordable price. The total percentage of mobile users on the Internet could reach 90% by the end of 2015.
Due to the rapidly increasing popularity of the mobile platform, it is crucial for advertisers to stay up to date with the latest trends. Here are the top mobile advertising trends to follow in 2015.
Watching videos on mobile devices or tablets is becoming easier due to data plans becoming more affordable and devices being equipped with larger quantities of RAM. Videos are a great way to grab the attention of your audience and to provide them with helpful information about a product or a service. You will be more likely to generate sales from video content than from written material due to the short attention span of the average Internet user.
The screens of mobile devices are becoming larger and more users are opting for tablets so they can comfortably browse the Internet. These larger screens make it easier for users to look up information and read articles. Content marketing is currently the best way to draw traffic to a regular website and is expected to become more popular on the mobile platform.
According to the Pew Internet Project, 40% of Americans own Smartphones and 28% check social media on a daily basis. This percentage significantly goes up with younger age groups, for instance with 67% of 18 to 29 years old owning Smartphones. Using social media is an efficient way of reaching out to mobile users and new features are making it easier for advertisers to interact with mobile users, for instance with check-in features and social media features integrated into apps.
Wearable tech could broaden the mobile platform by providing users with new ways to interact with content. Currently, Smartwatches and Google Glass seem to get the most attention from tech enthusiasts. Wearable tech is not a mainstream concept yet but it is possible that Smartwatches will become more affordable and popular in 2015, providing advertisers with a new platform for content marketing, ads and apps.
Stay up to date with the latest trends in mobile advertising and don’t hesitate to look for ways to innovate. By contacting TS2, you’ll find all the help you need in finding the right partners for your mobile advertising projects.