Dong Nguyen led a relatively anonymous life as a programmer who lived with his parents in Hanoi, Vietnam. For fun he would design the occasional…

WHERE SHOULD WE EAT? There is a tiny town in northern Minnesota lake country, far enough north that when people get Canadian coins mixed in…

HEALTHY APP-ETITE “Mad Men” and “The Big Bang Theory.” Marshawn Lynch’s NFL career. “Kung Fu Panda.” Barack Obama’s presidential campaign. Every “Harry Potter” book.

LITTLE ADVANTAGES ARE EVERYWHERE Sometimes analytics comes into play in the most unlikely places. After their late ’80s and and early ’90s heyday, Baseball’s Oakland…

One would assume that most small business owners keep meticulous data on who is searching online for their products and services, but many still don’t…