HEALTHY APP-ETITE

“Mad Men” and “The Big Bang Theory.” Marshawn Lynch’s NFL career. “Kung Fu Panda.” Barack Obama’s presidential campaign. Every “Harry Potter” book.

Sorry, just listing things that, for all intents and purposes, predate mobile apps. Apple launched its App Store in July of 2008, and it’s hard to believe that those indispensable games, guides, and distractions that we use to pay our bills, get directions, settle arguments, and keep us from dying of boredom in line at the grocery store have been around for less than seven years. In 2005, nobody knew what an app was. A decade later, it’s hard to imagine life without them.

In fact, mobile apps may even have become our primary diversion. In 2014, iOS apps generated more money than Hollywood movies pulled in at the box office. Is there any end to the bounty available to those who pursue a career in the mobile app game?

 

APP-REHENSION

It’s not quite as easy as all that. Most apps aren’t doing the kind of business that will sustain them over the long haul. 50% of iOS developers and 64% of Android developers generate less than $500 per app per month, a level that falls below the so-called “app poverty line.” Mobile apps are one of the fastest-growing fields in the world, larger already than Hollywood movies, yet most apps don’t make money. What to make of this conundrum? You might have a great idea for the next “Angry Birds” or “Candy Crush,” but the idea is only the first step. Now you’ve got to develop and market it successfully.

 

APP-SOLUTELY THE FINAL “APP” PUN

Need help finding the people who will make sure your app doesn’t get lost in the shuffle? Need help getting your app out there once your vision has been realized? You’re in luck, because TS2 has vast connections in the areas of recruiting, business development and service representation. TS2 can help every step of the way, whether you have a million-dollar idea or you’re looking to work on one. Contact TS2 to find out how.