Dong Nguyen led a relatively anonymous life as a programmer who lived with his parents in Hanoi, Vietnam. For fun he would design the occasional mobile game and release it to a then-indifferent populace. He had a couple of games sitting largely unnoticed on the virtual shelves of the iOS App Store, but nothing had really caught on.

Then, a little over a year ago, his entire life changed. One of his games, Flappy Bird, went viral.

 

EVERYBODY HEARD ABOUT THE BIRD

Dong Nguyen did no advertising for his games, Flappy Bird included, no promotion of any kind, in fact. Flappy Bird went largely unnoticed for several months, garnering only 13 user reviews between May 24th, 2013, the day it went live, and October 31st of that year.

Then the game started gaining momentum, very slowly at first, but by the dawn of 2014 it was about to become one of the biggest viral sensations in the history of social media. The month that followed was enough to make anyone’s head spin.

On January 10th, 2014, Flappy Bird became one of the top ten apps in the United States. On February 9th, 2014, the crush of media attention resulting from the game’s viral success and the attendant stresses and strains on Dong Nguyen’s heretofore simple life led him to pull what was by then the number one free game in 53 countries (this despite the fact that he was raking in a reported $50,000 per day in advertising revenue).

 

NO NEED TO GO IT ALONE

It’s not completely surprising that Dong Nguyen wasn’t ready for worldwide fame and instant riches, but his predicament was undoubtedly made more difficult by the fact that he was going it alone. There’s nothing wrong with doing things your own way, but if things get out of hand it’s nice to have some help. Namely, the kind of help TS2 can provide. TS2 offers the best in business development services and service representation, with connections to over 17,000 industry professionals at 3,500 companies in the fields of gaming, mobile app development, social and digital media, entertainment, and related technology spaces. True, your product may not become the biggest viral hit the digital world has ever seen. But regardless of where you’re going, TS2 can help along the way. Contact TS2 to learn more.